Insights
Strategies for brands that want to lead.
• Arkeon Strategy
The ROI of User Experience
Design is an asset, not an expense. Calculating the business value of design.
• Bereket Tadele
Digital Ethiopia: Why Local Brands Must Adapt or Die
As internet penetration in Addis Ababa skyrockets, the Digital Storefront is replacing the physical office.
• Arkeon Strategy
Frictionless: The UX Secrets Behind High-Converting Stores
We analyzed the top 50 e-commerce sites. Here are the 3 UX patterns that reduce cart abandonment.
• Lead Developer
Headless CMS vs WordPress: The Architecture of Scale
A deep dive into why we decoupled content from code, and how this Headless approach secures your data.
• Arkeon Strategy
The Psychology of Luxury: How Design Dictates Price
Why minimal layouts, negative space, and specific typography choices allow brands to charge 10x more than their competitors.
• Bereket Tadele
Why Your $50 Template is Costing You Millions
The hidden technical debt of WordPress themes and why scaling startups eventually burn them down to rebuild from scratch.