The $100 Million Button

There is a famous story in UX circles: A major retailer changed a button text from "Register" to "Continue," and sales went up by $300 million. Why? Because "Register" implies work. "Continue" implies progress.

The Formula

ROI = (Conversion Rate B - Conversion Rate A) x Average Order Value.

If your current site converts at 1% and we redesign the user flow to convert at 2%, we haven't just "made it look pretty." We have doubled your revenue without you spending a single extra Birr on advertising.

Design Depreciation

Unlike a car, which loses value, a good digital design system gains value. As you add more content, the SEO authority grows.